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Wednesday 8 July 2015

E-commerce companies Require skills for higher salaries

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NEW DELHI:Industry experts, however, rule out a mass migration from the services sector immediately -- even if e-commerce companies are emerging as bigger pay masters -- mainly because of the advanced skill-sets in demand at the new firms.

"The kind of people e-commerce (firms) are looking for are not easily available in the service-based IT sector," said Alka Dhingra, regional manager at hiring firm TeamLease Services, which conducted the study. "They are looking for people mostly from product-based companies, and are willing to pay more for people working on new technology and tools because these people are scarce resources."

Vice presidents and chief marketing officers with 18-20 years' experience at IT service companies such as Tata Consultancy Services and Infosys are paid Rs 70 lakh to Rs 1.5 crore a year, and mid-level executives such as project managers Rs 15-25 lakh a year, according to TeamLease data.

At e-commerce companies such as Snapdeal and ShopClues, the annual compensation for senior executives reaches Rs 1.5-3 crore, while midlevel employees with eight to 14 years' experience can earn Rs 50 lakh to Rs 1.5 crore a year.

The pay scales have leaped since 2013, when senior executives at IT companies earned Rs 55-75 lakh a year and middle-level employees at e-commerce companies got Rs 35 lakh to Rs 50 lakh.

"This trend is more pronounced for coveted positions within the e-commerce companies," said a spokesperson for software industry body Nasscom. "Right now the IT companies are not very stressed on this trend because they have optimized their models."

"Indeed, the skill sets commanding high salaries at ecommerce companies are relatively new -- analytics, big data, data structuring, Python programming language, DevOps, Hadoop, user interface and mobility. Many of these are increasingly becoming important in the traditional IT services sector as well."


"E-commerce companies have very small core teams, and the kind of people they need are very different from the IT services companies," said Anuraag Gupta, chief executive officer of staffing company Magna Infotech. "They would not in the long run create an army of coders, testers, etc., and may eventually outsource work to the IT service sector, keeping the core technology team small."

India's digital commerce market is expected to grow 33% this year to about Rs 1 lakh crore, up from Rs 81,525 crore at the end of December, according to industry body Internet & Mobile Association of India.

IT services firms, on the other hand, have matured over the years and the industry is expected to grow at 12-14% this year, according to Nasscom.


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